Complete the brand brief first — pitch text will appear here.
Generating pitch text...
Select an email, or generate all from your brief.
These two emails fire automatically when someone signs up for early access — running in parallel with the broadcast sequence, not instead of it.
High value — £5,000+ pledges
Personal email from founders. Includes investment deck and invitation to 1-to-1 call.
From founders
Deck link
1-to-1 invite
Founder name(s)
Investment deck URL
1-to-1 booking link
Drafted email
Drafting...
High volume — under £5,000 (~80% of sign-ups)
Automated brand email. Confirms sign-up, shares deck, tells them to watch their inbox.
Automated
Deck link
Watch inbox
Investment deck URL
Crowdcube campaign URL
Drafted email
Drafting...
Landing page
Video brief
Reference 1 — Unplugged
Join the Owners Club
"Own a piece of the unplugged revolution"
Hook H1 → video → what's happening → traction → rewards → CTA → FAQ
Reference 2 — Tarquins
Join Team Tarquins
"From Cornwall to the World. And now to you."
Hook → traction subheadline → video → why raising → proof points → why invest → CTA → FAQ
Page structure — always in this order
best-in-class template
1
Hook headline
Campaign hook as H1. Rallying cry. Subheadline has the strongest traction stat.
Above fold
2
Hero CTA
"Register for early access" — links to Crowdcube EOI form. Repeats after every section.
3
Founder video
60–90 second embed. Hook overlaid as thumbnail. Both references lead with video.
Embed above fold
4
Why we're raising now
3–4 bullets. Specific, forward-looking, grounded in this brand's actual plans.
5
In case we haven't met — proof points
6–8 traction facts. Revenue, awards, stockists, press. Short and scannable.
Social proof
6
Why invest
4 tick bullets. Profitable / growing / expanding / rewards / be part of the story.
7
Rewards teaser
Preview of tiers. Enough to create desire, not full detail.
If rewards exist
8
CTA repeat + urgency
"Want to be first in line?" Limited allocation framing.
9
FAQ accordion
Who can invest, how to invest, what is crowdfunding, why crowdfund, EIS eligibility, how much, rewards, investment safety, public round.
Always include
Complete the brand brief first, then generate.
Landing page copy
Generating...
Both Unplugged and Tarquins lead with a founder-led 60–90 second video above the fold. The output below is a production brief for your videographer plus a word-for-word founder script — generated from your brief.
Reference — Unplugged
Join the Owners Club
Shot on location at cabins. Mission statement opens — not founder name. Energetic, warm, community-first close.
Watch on YouTube
Reference — Tarquins
Join Team Tarquins
Shot at the distillery. Opens with the brand story hook. Stats on screen. Founder-authentic throughout.
Watch on Vimeo
Complete the brand brief first, then generate.
Production brief + founder script
Generating...